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Monet Analytics Offers to Crisis Calibrate One Video Up to :60 in Length at No Charge

People became more sensitive to content, virtually overnight.

People are at home more, with more time to consume TV, movies and social media. Those of us with children are watching together as a family. Entertainment remains the preferred choice to de-sensitize us from the negative news happening in our background, but we’ve become more sensitive to the content we consume. The subconscious has new layers of conflicting-conditioning, and conscious thoughts rationalize survival instincts. Audiences react to content differently now, and there is a new disconnect between subconscious and conscious feelings, so creatives must quickly adapt. Fortunately, one thing has not, and will never change, you can always find the truth in people’s spoken, and unspoken, emotions.

Adapt and create content without looking opportunistic.

You had a different mindset when you created the campaigns and shows queued for Spring. Now you must evaluate if they are appropriate in this environment. What can be salvaged from an environment quickly fleeting into the past, what gets painfully tossed into the can, and what do you need to keep moving forward?

It’s not just the brands, what are the networks and studios supposed to do? With no new productions, they fail-safe back to utilizing existing libraries, and debate which content to use based on the current climate. Knowing which should be un-archived, and which should go straight to streaming, the uncertainty is undoubtedly going to cause an uproar.

People’s unspoken, unarticulated feelings reveal surprising creative guidance.

While people’s conscious thoughts and reactions are highly intuitive to marketers, we can look behind their eyes for actionable insights. We retest several commercials and movie trailers on the Monet AI humanized data platform to understand the implications of COVID19. Here are the startling conclusions for content creation and audience behavior:

  • It’s a lot harder to keep people focused, even though they are paying more attention.
  • Humor is the best way to engage, and the most likely to be shared.
  • Sincere and somber tones have a much higher risk of crisis-misappropriation.
  • There is a significant decline in recall, so keep your message it simple.
  • People are more sensitive, making it easier to trigger good and bad emotions.

So what does it mean to create content right now? You get to choose from an humorous scene to help America through the crisis, and try to evoke joy. Or you can choose a somber story that holds people’s attention, is engaging, but people feel you’re just promoting yourself. The public is going to react with an uproar with the first wave of information exposed to them, but with Monet you can stay in control.

You need to crisis calibrate your content

There’s never been a more important time to calibrate your messaging with people’s true feelings. Monet gives you true reads of people’s subconscious and conscious reactions. Pick a piece of creative, and we will passively capture and contextualize 300 people’s emotions. You will see if your efforts to talk about the issue get a positive response, or come across as opportunistic. We can even segment the audience by income, gender, age, and near areas with larger reported cases of the virus.

Even if you have great instincts, your instincts weren’t born in this time period. So you have to take a pulse of where people are at now. Monet guides you on what you should create based on the new environment you are in. It shows you what people believe versus what they say. Know what’s the right line up, which character to lead with, or if a slogan is still effective. Monet is your creative guidance system to crisis calibrate themes, messaging, and programming.

At this time Monet will conduct a free Crisis Calibration Content Test for any video up to :60 seconds in length, including tv commercials, movie trailers, PSAs, branded videos, or political messaging to the first 30 organizations who request details from [email protected] before April 30th. Create more compelling, engaging content calibrated for the world today with Monet.